HESH was founded by a group of friends from the PNW and Interior British Columbia, brought together in the desert of Virgin, Utah by a shared passion for freeride mountain biking. The blend of visions and desire to create, inspired us to do it our own way under something new. HESH..... a platform where we believe in keeping the roots of mountain biking intact while introducing a set of fresh eyes, a new perspective, and outlook without getting caught up in technical jargon. Just go out, ride your bike, and make cool shit.